BALLANTINE’S TAIWAN CHAMPIONSHIP SET FOR DEBUT ON ASIAN DEVELOPMENT TOUR
Taipei, July 8: Ballantine’s, the leading super premium whisky in Asia, has extended its support towards professional golf in the region by title sponsoring the first ever Asian Development Tour event in Taipei.
The inaugural Ballantine’s Taiwan Championship will take place at the North Bay Golf Country Club from August 26-29, 2010 and offers a total prize fund of US$90,000, making it the fourth tournament to join forces with the fledgling Asian Development Tour.
Initiated by the Asian Tour, which is the official sanctioning body for professional tournament golf in Asia, the Asian Development Tour was launched early this year with the objective of creating a viable platform for young and aspiring professionals to hone their game and skills.
Ballantine’s has been one of the Asian Tour’s strongest supporters as it already title sponsors the Ballantine’s Championship in Korea, an event jointly sanctioned with the European Tour.
Tim Paech, Managing Director of Pernod Ricard Taiwan, said: “We are pleased to announce our title sponsorship of the Ballantine’s Taiwan Championship. The growth of the game across Asia has been very exciting over the past few years through the stewardship of the Asian Tour and we are delighted to be involved in the game’s growth.
“The success of the Ballantine’s Championship in Korea has enabled our brand to be closely associated with Asia’s elite but we also felt the need for Ballantine’s to “Leave an Impression” at the game’s grassroots, hence our sponsorship of the Ballantine’s Taiwan Championship on the Asian Development Tour.
“Professional golf in Taiwan has a wonderful and rich history where great champions like Lu Liang-huan, Hsieh Min-nan and more recently Lin Keng-chi, Wang Ter-chang and Lin Wen-tang have emerged prominently on the international stage. We hope that through this new tournament, it will spur young players to emulate these golfing heroes.”
Asian Tour Executive Chairman Kyi Hla Han extended his appreciation to Ballantine’s for fully backing the Asian Development Tour, which is structured along the lines of the Nationwide Tour in the United States and European Challenge Tour.
“We are honoured to welcome on board a wonderful sponsor in Ballantine’s. Its outstanding support of golf is exemplary and I believe the Ballantine’s Taiwan Championship will impact positively on the landscape of professional golf in Taiwan and across Asia.
“It is tremendous to see many major sponsors like Ballantine’s supporting our vision to stage the Asian Development Tour which we believe is critical for the game to maintain its growth.
“Along with the well established Asian Tour, we now have a solid structure in place to ensure that Asia continues to leave a lasting impression in the world of golf for the years to come.”
The Air Bagan Myanmar Masters presented by IBTC marked the launch of the Asian Development Tour in January. The Negeri Sembilan Masters in Malaysia will be played from July 15-18 while the Kariza Classic in Indonesia will be held from September 21-24.
Several other tournaments in Taipei and Indonesia are in the pipeline for the remainder of the 2010 season where the top-three finishers on the Asian Development Tour Order of Merit will earn a Tour card on the Asian Tour.